Big data is a term that describes the large volume of data – structured and unstructured – that flood a company every day. But it is not the amount of data that matters. What matters is what organizations do with the data. Big data can be analyzed for insights that lead to better decisions and strategic business actions.
¿Whats the importance of Big Data?
The importance of big data does not revolve around how much data you have, but what you do with them. You can take data from any source and analyze it to find answers that make possible
1) Cost reductions.
2) Time reductions.
3) Development of new products and optimized solutions.
4) intelligent decision making.
When Big Data is combined with Powerful Analytics, business-related tasks can be performed, such as:
- Cómo se pronuncia Determine the root causes of failures, problems and defects almost in real time.
- Generate coupons at the point of sale based on customer buying habits.
- Recalculate complete risk portfolios in minutes.
- Detect fraudulent behavior before it affects your organization.
Where Big Data comes From?
All different types of companies have Big Data possibilities. We are talking about the flux of thousands of products and services, from companies that have processes to store sales, marketing, manufacturing and inventory information. All this data can become impossible data to get carefully analyze. We are talking about BIG DATA.
Through company data we can find different insights that will help us to improve the customer services, product experience, company marketing, the identification of problems that was not able to see before and will allow us to improve decision making.
As active users, people every day generate billions of public data that mark and expose all kinds of needs, opinions, feelings and realities about companies, corporations, brands, governments and other people.
This way the information that every day is put on the internet through social media networks, is information that can be approached as a company to be able to give them what they are looking for, and what they need solve their problems.
Through the social media data we can what people are talking about the digital reputation of a brand, what most users are saying about a specific topic, the public opinion based on the digital , and this way to identify needs and desires to improve the income & marketing of our clients company
Same way as social media and company data, the News Channels are one of the largest Third Part internet data providers today. Thousands of news articles, video ant images are published every minute around the world.
News about economy, society, sports, crime, governments, politics, brands, and much more allow us as Big Data Company to know how these topics relate to the brands of our clients and their competitors.
This News allows us through algorithms, machine Learning and Artificial intelligence to process an excessive amount of information in seconds(text, image & video to know whats happening) which is not possible without Artificial Intelligence.